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TYPES OF NEGOTIATION There are 7 types of negotiations. It's important to consider which type you're facing — each demands a different strategy.   1. Win-Lose Negotiations In game theory they call a win-lose negotiation a zero-sum game.   The vast majority of games are zero-sum.   A common analogy for a zero-sum game is dividing a pie. The pie doesn't get smaller or bigger — the players play a game to decide who gets the bigger slice. If you're facing a win-lose negotiation focus your strategy on determining the other party's minimum requirements (e.g. bottom price).   2. Win-Win Negotiations Win-win negotiations involve expanding the pie. For example, if two people decide to go into business together: their partnership negotiations are win-win.   One partner may win and the other may lose. However, a win-win outcome is possible because they hope to make money on their investment (expand the pie).   Salary negotiations and business-to-busine

HOW TO COUNDUCT A MEETING A  business  (also known as an  enterprise , a  company  or a  firm ) is an  organizational   entity  involved in the provision of  goods  and  services  to  consumers . Businesses serve as a form of economic activity, and are prevalent in  capitalist   economies , where most of them are  privately owned  and provide  goods and services   allocated  through a  market  to  consumers  and  customers  in  exchange  for other goods, services, money, or other forms of exchange that hold intrinsic  economic value . Businesses may also be social  non-profit  enterprises or  state-owned  public enterprises operated by governments with specific social and economic objectives. A business owned by multiple private individuals may form as an  incorporated   company  or jointly organize as a partnership. Countries have different laws that may ascribe different rights to the  various business entities . The word "business" can refer to a particular organizati